The Founding of Indian River Antique Mall: A Vision for Brevard
In 2014, Lisa and Henry Olender embarked on a mission to transform Brevard County into a thriving destination for antique lovers. What began as a personal passion for Lisa soon evolved into a full-time endeavor. With 17 years of experience as an inventory control specialist in the manufacturing industry, Lisa decided in 2005 to shift gears and dedicate herself to the world of antiques. Nine years later, her dream materialized with the opening of the Indian River Antique Mall in Melbourne, Florida.
The Olenders’ vision for the mall extended beyond simply offering antiques—they aimed to build a community. Their 20,000-square-foot space on Babcock Street housed over 100 antique dealers in 165 booths, showcasing an extensive range of vintage furniture, glassware, books, textiles, and collectibles. However, their ambition went beyond their own store. Lisa spearheaded efforts to unite antique dealers across Brevard, forming a network of stores that referred customers to one another and creating a comprehensive map of local antique shops to promote the entire region as a collector’s haven.
Unlike traditional retail businesses, where competition is often fierce, Lisa recognized that collaboration was key in the antique industry. She understood that antique collectors are drawn to areas with multiple shopping options, allowing them to explore and discover treasures over extended visits. Inspired by successful antique districts like Mount Dora, she envisioned Brevard County as a similar antique destination.
To further her goal, Lisa launched strategic marketing initiatives targeting antique enthusiasts. The Indian River Antique Mall was advertised in industry publications, and in November 2014, Lisa hosted a mixer for antique dealers participating in the Melbourne Antiques Show & Sale. This event not only introduced dealers to her business but also encouraged them to return and invest in the local antique community.
Industry leaders like Pete Clapp, owner of A Silver Chest antique show company, praised Lisa’s approach, noting that attracting traveling collectors required collective effort. Antique lovers often journey hundreds of miles in search of unique pieces, but they are more likely to visit areas where multiple high-quality shops are concentrated.
The Olenders’ dedication resonated with other business owners in Brevard. Heather Tau, owner of Rehab Vintage Market, organized a successful outdoor antique festival in Eau Gallie that drew over 4,000 visitors. Similarly, Casey Gilbert of Melbourne Main Street integrated antiques into the Fall Art Festival, highlighting their growing popularity. Local businesses like East Coast Vintage supported these efforts, recognizing the potential to attract antique tourism to Brevard.
Through their leadership, Lisa and Henry Olender laid the foundation for Brevard County’s antique renaissance. Their commitment to fostering a cooperative and thriving antique market continues to shape the region, making the Indian River Antique Mall not just a store, but a cornerstone of a vibrant collector’s community.